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The 200 crore mark is the new record to achieve in Bollywood. Movies are becoming blockbusters even before they are released in theatres. The only thing left for such movies is to get to the 200 crore mark fast.
Financial gain is not the only motivating factor for such anxiety. The degree of success of a film is also now measured by the tag. With a glamorous star cast, the pre launch promotions of the movie generate enough hype to make the movie a blockbuster even before its release. Now the 200 crore collection is the new benchmark for Bollywood. First weekend’s collection and first week’s collection matter more now. The pace at which movies reach the mark rates the movies’ success.
This Rs 100 crore phenomenon started with Ghajini raking in Rs 140 crore, thanks to Aamir Khan pumping his biceps. Then came 3 Idiots, which yet again starring Aamir Khan, made a whooping Rs 315 crore at the box-office. Dabangg with Rs 170 crore and Golmaal 3 with Rs 110 crore, had kept the party going. Year 2011 saw Ready make 130 crore and Singham generate business worth Rs 107 crore. Bodyguard made Rs 200 crore itself. Whether they are hits is determined by their production costs. If they are able to recover the production costs and make profit, they might get that tag.
According to trade analyst Taran Adarsh, the Rs 200 crore phenomenon is related to the rising number of multiplexes in the country, increasing price of tickets and the overseas market. With a large number of multiplexes replacing single screens, the price factors change. Another factor dictating the trend is the higher cost of production. With higher production costs, producers plan promotions and distributing costs keeping in mind that they have to make profit for everyone.

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