After disastrous Sukumarudu, Aadi is coming up with commercial entertainer in the direction of Subba Reddy has been titled Rough. Movie currently shooting vital scenes near Chilkuri Balaji Temple. Manisharma is composing music for this film. Rakul Preet Singh is the female lead in the movie. Movie completed major shooting part pending with few important sequences and songs shooting. For the first time Aadi is sporting a complete mass look for Rough. Senthil Kumar is handling the cinematography. Madhavam Abhilash is producing this flick under Sridevi Entertainments banner.