Investing 75 Crores on a flick is not a small task. Getting back such money needs lots of efforts. “One” film makers are proving themselves in extracting the invested money. In case of publicity, “One” film makers opened mobile ticketing system as well as a game on this flick.
To make the best out of this flick, “One” film makers planned theatre screening of the audio launch event of this flick. Similar approach is being seen for Salman’s “Jai Ho” flick. The film makers of this venture aimed to cast a spell on audience with the trailer.
It seems that the trailer of “Jai Ho” will be released in few theaters in Mumbai. The concept of both “One” and “Jai Ho” looks similar but here it is audio launch and there it is trailer. “Which one will get high collections?” turned interesting. Stay tuned for more updates.