The producers of Legend are highly disappointed with the satellite rights of the movie. They have expected at least 8 Crore for the right by all they now get is 4 Crore bid by MAA TV. A new rule by Information and Broadcasting Ministry is the reason for this rule. The rule is that there should be advertisements of only 12 minutes in an hour for General Entertainment Channels. This 12 minutes may include 10 minutes of commercial ads and 2 minutes of own ads of the channel. This rule will dent the income of the channels so they are being cautious in quoting prices for TV rights.
On the other side, Legend business is going on very well. Balakrishna’s career best prices are being offered for the movie in all the areas. The movie is being readied for March 28th release. This film is produced by Ram Achanta, Gopichand Achanta, Anil Sunkara and Sai Korrapati under 14 Reels Entertainment banner and Varahi Chalana Chitram banner combined. Devi Sri Prasad will be scoring music for this high voltage entertainer, his first time for a Balakrishna movie.