Arya fame director Sukumar known for his Technical standards and unconventional screenplays in Tollywood is going to launch a production house “Sukumar Entertainment Pvt. Ltd”. He wants to promote small and different concept films in this banner. He said he will encourage and support assistant directors who work for him by directing their films. Sukumar currently busy with Prince Mahesh Babu – Kriti Sanon starrer 1 – Nenokkadine, which is gearing for Pongal 2014 release. The first film in Sukumar’s production banner will start after he completes Nenokkadine shoot.