Overseas market is slowly becoming a major part of revenue for Telugu films. But except for big stars, small films are finding it tough to release in Overseas. It is becoming a costly affair due to exorbitant rents there. Also audience do not get motivated to watch the films in theaters as they have to travel long distances and pay heavy prices for the tickets. To tackle this, the makers of Pandavulu Pandavulu Thummeda are coming up with an interesting idea.
They are planning to release the movie on DTH platform in United States so that an NRI family can watch the film together on TVs with out traveling any where. And they will be watching the film at a lesser price. Thus they will be saving on the theater rents too. So, it is a win win situation for both the movie makers and audience. The movie is all set for release on January 31st. We will have to how this work!