Mahesh Babu’s 1-Nenokkadine had set a new bench marks in TV rights price in Tollywood. The rights were bagged by Gemini TV for a whopping 12.5 Crore which also include the Tamil rights of 1 and Dookudu. This is the highest ever paid for any Telugu movie so far. The next best price paid is for Pawan Kalyan’s Attarintiki Daredhi which is also close to 11 Crore. 1-Nenokkadine is gearing for release on 10th January, 2014 as Sankranthi gift.
The movie unit is just back in India after a marathon schedule in London. Creative director Sukumar is wielding megaphone for this movie. Anil Sunkara, Ram Achanta and Gopi Achanta are producing the cinema under 14 Reels Entertainment banner. Devi Sri Prasad is composing the music, his first time for a Mahesh Babu movie.