In the initial stages, Tollywood used to be the adda for Telugu girls. Several yesteryear beauties in Tollywood film industry are from Telugu region. Later on, the importance to skin show and glamour increased in Tollywood and this made film makers move their focus towards Mumbai models.
After few years, the traces of Telugu girls in Tollywood film industry literally vanished. Out of 10, we used to see just 1 Telugu girl in the industry. Now, the trend is slowly changing. Tollywood is giving more preference to the plots rather than glamour and hence Telugu girls are showing interest in acting in the films.
With the sudden scatter of present generation film heroines, film makers are searching for Telugu girls in the industry for their ventures. Tamanna, Kajal, Samantha and Ileana are aiming to popularize themselves in other film industry and hence film makers are planning to make Telugu girls occupy those vacant places.