BCCI had given out digital autograph of Sachin Tendulkar for the maestro’s last test for tweeting about the batsman with a particular hash tag #WeMissYouSachin. The campaign was a huge hit and the hash tag was trending on Twitter for several days. And now Bollywood Baadshah Shah Rukh Khan followed the same route for his next movie, Happy New Year. The first look poster of the movie was released on New year’s eve and similar campaign was run.
Tweet with –> @HNY #HNYPoster <– to @iamsrk and get your digital Poster of Happy New Year is the campaign. As usually, Shah Rukh fans were in a frenzy to grab the copy and within a short time the hashtags trended on Twitter and got the much desired and required promotion for free. The movie will hit the screens for Diwali later on in the year.