It is known that Thespian Akkineni Nageswara Rao had instituted ANR International Award to honour film personalities who excelled in their life time in various fields of film industry. ANR formed the Akkineni International Foundation to take up this task. This awarded was first instituted in 2006. Devanand, Shabna Azmi, Anjali Devi, Lata Mangheskar, Vyjayanthimala, K.Bala Chander, Hema Malini and Shyam Benegal received the award so far.
And now the award for 2013 is awarded to Athiloka Sundari Sridevi who excelled as a heroine across the length and breadth of the country. It is known that ANR is down with Cancer this time. So, his son, Nagarjuna is taking care of the award announcement and the award presentation ceremony.